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January 4, 2011

 Time spent online versus TV now equal

A recent report by Forrester Research on US consumers (from Biz Report)showed that on average adults were spending equal amounts of time online versus TV, at around 13 hours per week. The time spent online though is not being achieved through less TV. Rather consumers are taking time from other previous activities such as magazine reading, listening to the radio, staying up late at night etc. In a response to this trend towards online viewing, TV advertisers are moving towards interactive forms of TV which promote access to online through TV programs, using ‘internet ready' TVs.

Source: Biz Report. Full story available at:

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