What's the Difference between Contracting & Consulting?
A question that often gets askedis ‘what is the difference between contracting & consulting, if any'?
While both require experienced workers, the differences relate to the type of work involved, resources required and specialist knowledge required.
| A marketing contractor: |
- Works on specific tasks as directed by the client within a specific time frame. The tasks may vary from low level to higher level marketing and may be tactical or strategic.
- Is given task-oriented work that is usually related to a specific employment position in marketing operations and the degree of difficulty varies depending on the level of position i.e. junior, middle or senior marketing management.
- May have deep specialised strategic knowledge but does not give advice. They fulfil tasks requested by the client.
- Will usually be provided with resources on-premises to complete the tasks.
- Will work on the client's premises or as requested during business hours.
|
In comparison, a marketing consultant: |
| Is expected to design, develop and implement a project by planning an overall approach, different project stages, tasks, resourcing and related budget. Most projects require high level analysis and strategic planning. Is expected to have a level of specialised expert knowledge about the industry and specific project area so they can provide insights, highlight potential obstacles and barriers Should be able to make strategic recommendations. Provides advice to clients based on their expert knowledge. Is expected to have access to their own resources including a range of information, research and industry specific publications. Is expected to work in their office or premises. |
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