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MARKETING NEWS HEADLINES: January 2011

January 4, 2011

 Online video preferred format by business executives

Recent research carried out by Forbes Insights, shows that senior executives are now using video online much more than previously and prefer it to other formats for information. Nearly 60% of executives said they watched video in preference to reading text on the same webpage. Following this, two thirds of respondents said they were likely to visit a vendor website, and that watching videos resulted in a further search for information (>50%).

A significant number of these executives surveyed watch work-related videos on business websites and YouTube. While they might not have time for fun and relaxation, it seems online videos have carved their way into the executive's busy daily life.

Source: eMarketer. Full story available at: http://www.emarketer.com/Articles/Print.aspx?1008146

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